Marketing/Business Research Analyst

I am an experienced research analyst with over five years of work experience in the marketing research industry. I work with brands help them gain better understanding of their consumers and operating-markets;Contingent on the research objectives and the nature of information sought, I can offer both quantitative and qualitative approaches to research design, data collection and analysis. Some of my primary functions include research design, quesionnaire development, conducting surveys, focus groups and interviews, data analysis using software (NVIVO and SPSS) and translating the findings into research reports with actionable insights.

I am also a PhD candidate at the University of Alicante, Spain. My area of research focus is on ethical consumption and sustainable consumer behaviour. I have also worked as a research assistant at the University of Padova, Italy. where I conducted research on 'environmental sustainability, circular economy and firm performance'. In this job role, I conducted literature reviews and data analysis on a variety of data sets ranging from small to large data using statistical software - SPSS and Microsoft Excel. I hold a MSc in management and international business from Birmingham City University, United Kingdom; and a BSc in Business Administration.