Freelance CRM/Marketing/Promos and Translator for the gambling industry
I hold a Professional Certificate in Marketing from the C.I.M. and I am currently obtaining a complete international certification in Digital Marketing from Escils: Social Media Channels Ads and Marketing, SEO Strategies, Copywriting Skills, Retargeting, Google Analytics. I also have extensive experience in account management, customer service, marketing and CRM roles in multilingual environments and specifically, for over a decade, I have acted as a consultant for European gambling websites (mainly casino, live casino, bingo but, more recently, also sportsbook) and my tasks have included:
- CRM segmentation and optimisation of the user journeys to gain players’ loyalty, meet KPI’s and business goals thanks to cross-selling strategies devised by newsletters, pop-ups, SMS, social media and blog content and ad-hoc marketing and promotions
- Creation and execution of promotional roadmaps for Bingo, Casino and Sportsbook players using CRM. Researching and analysing competitors’ strategies
- Managing VIP players through customised loyalty points systems. Dealing with different software suppliers to ensure the smooth running of the platform especially during integration projects
- Fulfilling the day to day operational requirements of the products and creating current and tailor-made clients’ chat games, competitions, tournaments
- Creation and execution of website content, marketing campaigns, promotions also translated into Italian, Brazilian Portuguese and Spanish including FAQs and T&Cs
- Working closely with the Affiliates and/or the Affiliate Manager and social media influencers.
Experienced translator (English to Italian) specialising in gambling, food and travel, marketing, medical/ultrasound equipment, IT/technology and business. Some companies I worked for are Ecotron, Diasonics, Apple, Ealing Council, Radcliffe LeBrasseur, Touring Club Italiano, Quality Property Overseas, Vegan Travel and Ezugi.
Member of the Advisory Board for Display Social.
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