help you build brand awareness & further reach your customers. Flexible for any budget to provide basic guidance or extensive strategy development, management & execution.
Working with large international brands & growing local organizations, Heather brings over 10 years of experience in the areas of corporate communications, public relations, marketing communications, social media, & community relations.
Heather has lead highly successful & award winning public relations campaigns, programs & events across various industries. She has worked with brands such as Best Buy, ePact, Fiji Water, Future Shop, Geek Squad, HP, Microsoft Canada, Robert Mondavi, Samsung Canada, Sunrise Soya Foods & Toshiba of Canada.
Acting as a company spokesperson & lead council in crisis management situations, Heather has been involved in the successful dissolution of high profile, reputation impacting scenarios for publically traded companies. She has built, managed & executed national, comprehensive media spokesperson programs.
Taking an innovative approach at the time, Heather initiated successful national social media campaigns as part of comprehensive PR strategies for product launches & peak sales periods. She has also assisted several organizations with comprehensive social media strategies aligning with the greater media relations &marketing strategies.
Heather’s expertise in the area of corporate philanthropy includes extensive work with non-profit organizations such as Big Brothers Big Sisters of Canada, Canadian Breast Cancer Foundation, Hockey Canada, & United Way. She sat on the working council as a founding member of the Volunteer Canada Corporate Council of Volunteering & has participated in numerous national corporate giving conferences.
Areas of Expertise:
- consumer brand PR
- reaching families through traditional & social media sources
- multi-audience company initiatives that integrate multiple communication mediums
- community engagement & sustainability based PR & employee engagement initiatives
- crisis & issues management & strategic preventative planning
- media and spokesperson training and development