Turning complexity into clarity — one interface at a time.

I'm a UI/UX & Graphic Designer who believes good design should disappear — the best interfaces are the ones users don't have to think about.

My path into design started with a simple frustration: watching people struggle with digital tools that should have made their lives easier instead of harder. That's what drives my approach today — I spend as much time understanding the problem as I do designing the solution.

Over the past few years, I've worked across a wide range of contexts: digital health platforms, government service portals, telecom products, school management systems, and international development projects. Each one taught me something different about designing for real constraints — limited connectivity, low digital literacy, high-stakes trust, or simply a very tight deadline. I also bring a graphic design and branding background, so I can carry a project from user flows all the way to a polished visual identity.

I care about three things in every project: clarity for the user, honesty with the client about what's realistic, and staying closely connected to the development team so nothing gets lost between design and build.

Work Terms

Working Hours: Available Monday to Saturday, with flexible hours to overlap with UK, EU and US time zones for calls and check-ins. I typically respond to messages within 24 hours, often sooner.

Payment Terms: For fixed-price projects, I ask for a deposit before starting (usually 30–50%), with the balance due on completion or at agreed milestones for larger projects. All payments go through Guru's SafePay system for protection on both sides.

Revisions: Each project includes 2–3 rounds of revisions, clearly agreed before we start, to make sure the final result matches your expectations.

Communication: I keep clients updated with regular progress check-ins rather than going quiet between milestones. Happy to communicate via Guru messages.

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