The guru of Services Drafts Jim Berry Turn data into Insights that will drive profitable growth. Over 20 years of experience improving management decisions by creating business insights through the use of statistical analysis. Strategic focus with proven ability to take customer data from multiple sources (Accounting, Contact Management System, Web) and create insights for decision making across a variety of functions (Marketing, Finance, Operations). Solid expertise in all functions of marketing campaigns from targeting, execution, and back end analysis as well as building the database. Worked with all size companies from Fortune 50 to Small Businesses in both Consumer and B-to-B markets in the telecommunications, retail, manufacturing, and professional services industries.o Directed team of statisticians to build retention and loyalty models0 Leveraged analytics to deliver strategic insights to influence Senior-level pricing, budgeting, and goal setting decisions.o Built Campaign Analytics team to support the targeting and analysis of retention and loyalty campaigns to the bases.o Optimized staffing models to increase client satisfaction while minimizing labor costs.o Designed and measured operational tests to support key program launch decisions.o Led team efforts to develop 10M customer database from conception to implementation, including access and analysis tools.