Analytics Professional | Sales and Marketing Leader | Business Intelligence Architect // Helping companies build competitive advantages and achieve extraordinary outcomes with analytics.
With almost 20 years of media sales, analytics and integrated marketing experience, Marc has filled executive analytics, sales and marketing leadership roles spanning the gamut of online and traditional marketing, media and digital marketing services sales.
Marc has spent most of the last three years focused on leveraging the prior 15 years’ sales and marketing leadership experience to help leaders make better decisions and get faster results through data analytics and insights. During his tenure as head of sales data and analytics, he partnered with senior leaders to translate business questions into structured analytical queries, deploying an enterprise-level Power BI environment. He mentored a hard-working team of analysts to author 100s of reports and dashboards, conduct training, and drive data literacy and democratization across the organization.
In sales leadership roles, he helped 100s of business owners and marketing professionals understand their own customer data and build winning marketing programs in crowded marketplaces. He has led and landed tens of millions of dollars in sales of digital advertising and marketing services, with double-digit gains year after year.
He has created and conducted marketing and analytics training for sales executives for over a decade, extending his consultancy via exchange programs in eastern Europe, sponsored by the U.S State Department.
Marc has also led multiple creative marketing and development teams to build high-converting demand generation programs, conducted educational seminars for SMBs on marketing and analytics, and managed digital services operations and vendor relationships for almost a decade.
With a rare mix of expertise and talent for sales, marketing and analytics, Marc has been described as “someone who makes your business better” and a leader that can make “complex eco-system[s] easy-to-understand and actionable”.