I am Google Adwords and analytic certified (http://goo.gl/oAxf21) expert
I am Google Adwords and analytic certified (http://goo.gl/oAxf21) expert having more than 7 years of experience in this field of online marketing.
I am handling large scale performance based PPC campaigns on enterprise level PPC management platforms. I manage the marketing campaigns on Google Adwords, Bing, Facebook, Linkedin and accelerate PPC Marketing to maximize profits by developing Google- Display Advertisement, planning and deploying PPC campaigns.
With a keen focus on building fundamentally strong PPC Campaigns, I work hard to help implement good standards in advertising. My core strength in Google Adwords & Bing / PPC includes:
• Account Set up:
1) Google (Search, Display, Shopping (PLA), Mobile, Video, Retargeting )
2) Bing
3) Facebook and other social media
• Campaign Set up:
1) Keyword Research
2) Ad Copy Development
3) Bid Setup
4) Landing Page Recommendations
5) Implementation of Conversion tracking Code
6) Dynamic Remarketing (Search and Display)
7) Dynamic Campaign Set up
• Ad Optimization:
1) Text Ads
2) Image Ads
3) Remarketing Ad (Search and Display)
4) Interest-based Ad
5) Topic Targeting
6) Placement Sites Targeting
7) Dynamic Ads
• PPC Maintenance:
1) Landing Page Optimization
2) Creating new landing pages (Recommendations)
3) A/B Testing
4) CTR Analysis
5) Keyword Refinements (if required)
6) Bid Refinements (if required)
7) Reporting Techniques
8) Work reports weekly
9) Weekly Campaign Performance Report
• Support:
) Email and Chat
2) Telephone
My Expertise Skills in Google Analytics:
1) Goal set up to know how many leads/ sales we got through source traffic
2) Set up the filters to segment the traffic form a particular source
3) Funnel setting and visualization to know about abandon sales pages
4) E-commerce tracking set up and revenue calculation
5) Event tracking to know how many people click on given link button etc
6) Multiple domain and cross domain tracking set up
7) Paid traffic( Google