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  • Art Director

    $45/hr Starting at $200 Ongoing

    Dedicated Resource

    Award-Winning Art Director and Grapic Designer with expertise in packaging, print, advertising, collateral, identity packages and more. I have worked with every kind of company from a 3 person design...

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I am an award winning Art Director and Graphic Designer with over 20 years of experience working with companies like Mattel, Disney, Sony and Columbia Pictures, Oakley and HP.

Worked on the recently acquired Maui brand and line of toys. Re-branded, the line is now under the Jakks catalog of toys. Also work with licensors like Disney•Pixar and WWE.

While at Healthland I worked on the GuruNanda brand of Ayurvedic and Organic lines of oils. The line included Pulling, Essential and Carrier oils and Diffusers. After not being able to find a footprint at retail, I spearheaded a re-brand. The first product presented landed us on WalMart endcaps throughout the country during the holiday season and resulted in a full product sell-through.

Branding, packaging and P.O.P. were my way of life for almost 10 years at Mattel on brands like Scrabble, Uno, Disney•Pixar Cars, Toy Story, Barbie and Hot Wheels.

For the year 2011 Mattel projected a hope to break $2B in sales for the first time. There was a huge reliance on the launch of the second Cars movie line of product. While directing the Cars 2 line look, the brand brought in almost $425 million in the second half of 2011, almost a full quarter of Mattel’s company projection alone. The line architecture that we created was so well received that Disney requested we create the comprehensive style guide that was sent out to all their lines of business.

Before Mattel I worked with major brands such as Oakley, Sony, Scion, THQ, HP and BMW, creating brochures, sell sheets, packaging, campaigns, branding, logos, catalogs, ads, P.O.P. displays and full trade show experiences.

I also have extensive experience Art Directing both lifestyle and product photo shoots.

Work Terms

Currently freelancing for toy and pet product clients looking for more clients and a permanent position.

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