New York, New York, United States

Yearly Stats: $0 Earned |

The guru of



Immersion, innovation & inspirations

Mindy Yang specializes in 360º brand strategy & olfactive design, omni-channel retail psychology, and the specialty beauty market. With a focus on lifestyle and luxury, Yang is passionate about incubating/launching independent brands/products and creating unforgettable, emotionally captivating signatures.

Best known for SCENT STORIES®, a collection of limited editions olfactory art perfumes for MiN New York, Yang’s work has been featured in Vanity Fair, Vogue, The New York Times, T Magazine, The Huffington Post, The Wall Street Journal, Allure Magazine, Elle Magazine, The Sunday Times (UK), W Magazine, Wallpaper*, South China Morning Post, WWD, Business Insider, GQ, Esquire, Surface, Details Magazine & more.

Atelier Mindy Yang offers bespoke fragrance commissions to private clients featuring natural and synthetic olfactive raw materials, along with commercial brand development, scent marketing, and design. Yang also serves as the Founder & Curator of Inspired Atelier and CoolHatcher's Chief Advisor & Immersion Director.

Work Terms

Individual or Agency Contract