CREATIVE DIRECTION | BRANDING | MOTION DESIGN | PERFORMANCE MARKETING | TEAM LEADERSHIP
Senior Graphic Designer and Digital Marketing Strategist with more than 15 years of experience across North Africa, Central Africa
and international creative environments. Strong expertise in creative direction, brand identity, print and digital content, motion design,
video production and performance-led campaigns. Experienced in leading multidisciplinary teams, managing end-to-end creative
workflows and partnering with marketing, product and customer experience teams to turn business objectives into clear, consistent
and engaging visual communication.
Work Terms
Creative direction & design : brand identity, integrated campaigns, print, packaging, prepress, OOH advertising, UI/UX, typography and
data visualisation
Multimedia production : Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Figma, Adobe XD, motion graphics, video
editing and visual storytelling
Digital marketing : Meta Ads, Google Ads, TikTok Ads, YouTube Ads, SEO/SEM, social media strategy, email marketing, landing pages,
Google Analytics, Meta Business Suite and Looker Studio
Leadership & delivery : creative team leadership, coaching, briefing, prioritisation, quality assurance, stakeholder communication, Trello,
Asana and Notion