Digital Marketing Strategist helping E-Commerce & Local brands grow Traffic, Leads, & sales with SEO, Google Ads, Meta Ads & Clean Tracking.
Hi, I’m Safwan Khalid, a Digital Marketing Strategist and SEO Specialist with 4+ years of experience helping E-Commerce brands, local businesses, and service-based companies turn online traffic into measurable leads, sales, and growth.
My work is focused on practical marketing systems, not guesswork. I help businesses improve visibility through SEO and Local SEO, generate qualified leads through Google Ads, Meta Ads, LinkedIn/TikTok Ads, and build clear conversion tracking using GA4 and Google Tag Manager so every campaign can be measured properly.
I have worked on campaigns across healthcare, real estate/project management, clothing/E-Commerce, moving and packing services, tattoo studios, and driving school businesses. My experience includes SEO audits, keyword research, on-page and technical SEO, Google Business Profile optimization, PPC campaign setup, remarketing, landing page review, audience targeting, ad creative testing, conversion tracking, and performance reporting.
Across my previous roles and projects, I have helped improve organic traffic and rankings, increase conversion rates, lower cost per acquisition, improve PPC ROI, and create clearer reporting for decision-making. I use data from tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, HubSpot, GA4, and Google Tag Manager to find opportunities and turn them into action.
What you can expect from me:
- A clear review of your current marketing situation
- Practical recommendations instead of generic advice
- Campaigns built around your goals, audience, and budget
- Transparent reporting with simple explanations
- A professional, responsive, and detail-focused working style
Whether you need better Google rankings, profitable paid ads, stronger local visibility, more qualified leads, or accurate conversion tracking, I can help you build a focused digital marketing plan and execute it with clarity.
Work Terms
To keep every project clear and result-focused, I prefer to begin with a short discussion of your business goals, target audience, current challenges, budget, and the main outcome you want to achieve.
For SEO projects, I usually start with an audit, keyword/content review, competitor check, and priority action plan. For Google Ads, Meta Ads, or lead generation work, I review the existing campaign structure, tracking setup, landing page, audience targeting, budget, and past performance before making changes.
Communication:
- I provide clear updates through Guru messages or your preferred channel.
- For active campaigns, I can share weekly or milestone-based progress updates.
- I explain results in simple language, including what was done, what changed, and what should happen next.
Delivery:
- Small audits, tracking reviews, and campaign checks are usually delivered within agreed milestones.
- Larger SEO, PPC, or lead generation projects are best handled in weekly or monthly milestones.
- Timelines depend on access, project size, approval speed, and the number of platforms involved.
Access Needed:
Depending on the project, I may need access to Google Ads, Meta Business Manager, Google Analytics/GA4, Google Tag Manager, Google Search Console, website/CMS, Google Business Profile, or reporting tools.
Payment Terms:
I prefer milestone-based payments through Guru SafePay. Work begins once the project scope, deliverables, timeline, and payment milestone are agreed. Any extra work outside the original scope will be discussed and approved before being added.