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Skills

  • Business Services
  • Business Strategy
  • Business to Consumer (B2C) Marketing
  • Consultant
  • Consumer Research
  • Graphs
  • Help Desk
  • Marketing
  • Objective-C
  • Planning
  • Strategy Development

Services

  • Business Strategy/Marketing Consultant

    $15/hr Starting at $100 Ongoing

    Dedicated Resource

    I help small and medium business chart out business strategy and marketing plans over the medium and long term. I specialize in consumer categories and B2C businesses with an objective driven, metric...

    Business ServicesBusiness StrategyBusiness to Consumer (B2C) MarketingConsultantConsumer Research

About

Strategy, Marketing, and Growth driver with a penchant for understanding categories and business models

I am a business professional with over 14 years of experience across business and leadership roles in Johnson & Johnson Ltd., The Walt Disney Company and Cholayil Private Ltd. exposure to diverse consumer businesses in the FMCG and Digital spaces. I hold an MBA from the Indian Institute of Management Calcutta, Class of 2006.

I was last working in the cybersecurity category with K7 Computing Pvt. Ltd. as Assistant Vice President – Marketing, overseeing marketing planning and execution across Consumer, Enterprise and SME verticals till May 2019.

Post this I have moved to a fulltime freelance business consulting model and have been professionally engaged on multiple consulting assignments.

In my previous role I was leading the Marketing function for Cholayil Private Ltd. owners of the iconic personal care Indian brands - Medimix and Cuticura. I am responsible for overseeing all activities around planning and crafting brand strategies, consumer insights, new product development, brand promotion, media planning and execution and creative development. This was a leadership role reporting directly to the Managing Director where I supervised a team of eight marketing professionals across multiple levels to deliver on business and marketing objectives.

In past roles at Johnson & Johnson Ltd. (Consumer Products Division) I was exposed to multiple roles across sales and marketing and worked closely on global personal care brands like Clean & Clear, Johnson’s Baby, Stayfree, Neutrogena, Listerine etc. I also had a brief stint with The Walt Disney Company as part of the Disney Interactive team before I took up the role at Cholayil.

Work Terms

I am fairly flexible about work hours on good high quality assignments, and am strictly working on an hourly remuneration model for my work. I believe this model brings out the best quality work and with great effectiveness.