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  • Human-CenteredExperiencDesignInnovator

    $75/hr Starting at $500

    I offer a dependable creative design resource for teams searching to deliver beautiful and meaningful experience design, visual language and usability. I've served clients to lead the whole process, select...

    Communication DesignConcept DesignConcept DevelopmentCorporate Brand IdentityCorporate Identity


creativity pays

Paul is a dependable highly creative local design resource for teams searching to deliver beautiful and meaningful visual language and usability. He is the founder of Neoforma Design, a successful design consultancy now 20 years. He believes systems and products that address people’s needs can shift attitudes and bring joy and positivity to their lives. He’s interested in future possibilities that return the person to a human scale of experience: touch, emotion, intimacy, satisfaction, and fulfillment of essential needs. Paul bring value to any effort in understanding insights and then translating that into tangible market opportunities that help people.

Paul has served large corporations, start-ups, non-profits, and more. His responsibilities have included leading, planning, and execution (strategically and tactically) of web and product interface, print, packaging, product design, corporate identity, and branding projects. Clients include Philips Healthcare, M*Modal, Carnegie Mellon Robotics, Near Earth Autonomy, Federated Investors, and Aethon, just to name a few.

Originally from Colombia South America, Paul is also a budding entrepreneur in the area of sustainability and problem solving through design. He speaks fluent Spanish and is the proud father of three beautiful children. He is the cofounder of the Pittsburgh Urban Magnet Project, a local non-profit advocacy group searching to keep young and young-thinking professionals within Pittsburgh and runs half marathons to stay healthy.

Work Terms

Hours of operation: 9-5 (optional based on needs). Contact: email (, phone (412-688-9225). Project agreement: provided upon request. NDA: provided upon request. Payment terms: NET30 unless otherwise requested. Payment methods: Paypal, check, cash.