Thoughtful brand design for modern organisations - blending strategy, storytelling and visual craft.

I’m a multidisciplinary brand designer and creative director with over a decade of experience helping organisations define, design and express who they are. My work combines strategic thinking with creative craft - building brands that feel intelligent, distinctive and alive.

I’ve led brand identity and communications projects for startups, established consumer brands and charities, guiding everything from naming and positioning through to full visual identity systems and launch campaigns. Clients value my ability to connect strategy and design - translating complex ideas into clear, cohesive visuals that resonate with real audiences.

What I do best:
• Brand identity design - logo, colour, typography, and imagery systems
• Brand strategy and messaging - defining your story and visual language
• Brand toolkits and guidelines - ensuring consistency across print and digital
• Launch materials - presentations, websites, social graphics, packaging and campaigns

My approach:
Every project starts with understanding your goals and audience. I then develop a creative direction that reflects your brand’s character and purpose, and refine it into a polished, scalable identity system ready for use across all platforms. I can work independently or integrate smoothly with your internal team or agency partners.

I’ve worked on brands such as Little Hinch, Much, Kyria Network, Zeo and Harmonic - always focused on clear process, strong communication, and design that works beautifully in the real world.

If you’re looking for brand design that feels authentic, cohesive and built to last - let’s start there.

Work Terms

• Available Monday–Friday (UK/US time) for international collaboration
• Communication via Guru, email, or video call depending on client preference
• Clear milestones, transparent timelines, and regular progress updates
• Final deliverables supplied in organised, ready-to-use file formats
• Payment via Guru SafePay only, with clear invoicing and sign-off points

I aim to make every project collaborative, efficient and enjoyable - delivering thoughtful design that helps your brand move forward with clarity and confidence.