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Skills

  • Branding
  • Competitive Analysis
  • Market Segmenting
  • Marketing
  • Marketing Strategy
  • Brand Consulting
  • Company Profile
  • Comparative Market Analysis
  • Competitor Analysis
  • Corporate Research
  • Customer Analysis
  • Data Collection
  • Design
  • Interviewing
  • Media Planning

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Services

  • Marketing Communications

    $22/hr Starting at $50 Ongoing

    Dedicated Resource

    RLA Brand Consulting is a Johannesburg based brand development consultancy to marketers and advertising agencies. We specialize in brand positioning & communications strategy development, presentation...

    Brand ConsultingCompetitor Analysis

  • Brand Consulting & Development

    $25/hr Starting at $200 Ongoing

    Dedicated Resource

    1. BRIEFING:- Written + Verbal + Work-shopped - Scope Envisaged - Timing and Deliverables agreed. 2. AUDIT OF CLIENT & BRAND :-  Market Position vs. Competition - Existing Research Scrutiny - International...

    BrandingCompany ProfileCompetitive AnalysisCompetitor AnalysisCustomer Analysis

  • Marketing Plans

    $5/hr Starting at $25 Ongoing

    Dedicated Resource

    Assignments and accumulated know-how cover: - over 50 fmcg categories, automotive, IT and mobile communications, retail, hotels and hospitality, airlines, educational institutions, banking and and insurance,...

    Competitor Analysis

  • Brand Management

    $5/hr Starting at $25 Ongoing

    Dedicated Resource

    10 in marketing line management, 14 as Brand Planning & Research Director in SA's foremost advertising agency and 12 years as independent consultant.

    Competitor Analysis

  • Online research and reporting

    $18/hr Starting at $50 Ongoing

    Dedicated Resource

    RLA has 30 years writing business, business research and marketing strategy plans for a wide range of clients and market categories. Our brand strategy work typically demands strong analytical skills...

    BrandingComparative Market AnalysisCompetitive AnalysisCompetitor AnalysisCorporate Research

About

Brand Communication Expertise from 40 years work experience in branded retail and industrial goods & service companies and full service advertising agencies. Accomplished business writer

Born and educated in the UK at Grammar School ( Arts A Levels) and University of
Bristol / West England (Diplomas in Applied Economics, Advertising, and Marketing.)
- My previous jobs were in brand marketing companies (in UK and SA) and as
Planning and Research director in a major Jhb advertising agency for 14 years.
- Since 1998, as a sole proprietorship, RLA has frequently fulfilled temporary work
assignments for/with teams from major ad. agencies or research companies.
My brand communications experience is unusually wide, as the following
list shows.

Some Product & Service Categories we have been hired for: -
- FMCG Retail - (40 product / brand categories) / Apparel & Department Stores /
- Fresh foods / Wine, Beers & Spirits / Pharmaceuticals / Insurance & Banking / -
- Automotive / Hotels and Hospitality / Airlines / SA Print and broadcast media /
- Mining & industrial / Public & Government services / IT and Telecommunications.

Companies/Brands: - SA and international client brands reflect similar diversity of experience: -
- EOH / KPMG Groups, Boston City Campus, Lesotho Revenue Authority.
- Lesotho Water Commission, Deloitte Human Capital, BHP Billiton (mining)
- AngloGold Ashanti, Goil (Ghana National Oil), Enterprise Foods, (Tiger Brands)
- Checkers Stores, Universities of the Witwatersrand and the Free State. (OFS.)
- AllLife Assurance, Meditel Cellular (Morocco), Al Fouad (Jeddah), PAG (Professional
- Assignments Group, SA), Leroy-Merlin DIY (France), Hudaco Corp, Halls Fresh
Produce, Rental Homes, (USA), City of Johannesburg, Barloworld, Pfizer Pharma' - AIG Insurance, Anchor Bio-Technologies.

Work Terms

- From Home Office in Jhb. SA.
- Costing based on total estimated hourly rate, agreed and according to nature of
work.
- Est. 40 hours per week. (Timeline: GMT + 2 hours)
(I have successfully worked for Australian, Canadian, US Canadian and Chinese
clients.)

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