Business Transformation Consultant | Commercial Excellence | Retail Strategy
Senior transformation and commercial strategy consultant with 25+ years of experience helping companies improve growth, profitability and execution.
My background combines executive leadership and hands-on delivery across retail, wholesale, consumer goods and business transformation. I have worked in large corporate environments, international advisory roles and independent consulting, which allows me to combine strategic perspective with practical execution.
I support CEOs, executive teams and business leaders on challenges such as commercial excellence, operating model redesign, performance improvement, pricing and promotions, category management, business process optimization, customer-centric growth and transformation programme leadership.
I have led initiatives covering strategic diagnosis, roadmap design, PMO governance, cross-functional mobilisation and implementation support, always with a strong focus on measurable business impact.
My career includes senior leadership and advisory experience at Sonae, Daymon Worldwide and Jumpingwaves, across areas such as business development, e-commerce, fresh food commercial transformation, promotions management, value chain optimization and advisory services for retail and consumer goods businesses across multiple markets.
I bring a pragmatic, structured and results-oriented approach, especially in situations requiring both analytical depth and operational traction.