Visionary and Strategic Marketing Professional with 20+ Years of Experience | Specializing in Digital Strategy, Demand Generation, and Creative Brand and Product Development
Strategic and creative hands-on marketing leader with over 20 years of experience developing and executing successful acquisition and retention campaigns across multiple channels. Proven track record of driving revenue growth year-over-year and increasing brand awareness through innovative digital and integrated marketing strategies. Product management experience in converting enterprise technology into SaaS software to better diversify revenue streams as well as creating an educational testing platform for use by State departments of education for assessment testing. Skilled in creative direction and branding, sales enablement, digital marketing, demand generation, go-to-market, account-based marketing (ABM), search engine optimization (SEO), search engine marketing (SEM), design, product management, analytics, corporate communications, and marketing leadership with a strong focus on delivering measurable results and building brand visibility.