Senior Visual Designer — Brand Identity, Print & Digital | 15 Years | SereneAir · Federal Ministries · APIMatic | Pakistan & Global Companies
I'm a senior visual designer with 15 years of experience building brand identities, design systems, and marketing collateral for clients across aviation, government, technology, and education.
My work includes visual identity and communication design for SereneAir and Airblue, branding and print for Pakistan federal ministries, UI and product design for APIMatic, and educational content design for Taleemabad. I've also worked with Orient McCann, one of Pakistan's leading advertising agencies, on FMCG and consumer brand campaigns.
At Sarbeen Studio, I work independently, which means you get senior-level thinking on every project, not a junior handed your brief after the pitch. I deliver brand identities, social media design systems, corporate collateral, packaging, and presentation design, all the way to print-ready and production files.
I'm precise, deadline-driven, and easy to work with. Most of my clients come back.
If you have a brand, product, or communication challenge, let's talk. I typically respond within a few hours.
Work Terms
How I Work: I take on projects where I can deliver genuine value. I'll be upfront if a brief isn't the right fit before we begin, not halfway through. Every project starts with a clear scope, timeline, and agreement, no surprises on either side.
Project Kickoff: All projects begin with a brief, either a document you provide or a questionnaire I send you. I don't start design work without a clear understanding of your brand, audience, and goals.
Revisions: Most projects include 2–3 rounds of revisions, defined at the start. I present concepts early so feedback happens when it's still easy to act on.
Timelines: I deliver on time. If something causes a delay on my end, I'll tell you immediately. I ask the same in return, timely feedback protects your deadline as much as mine.
Communication: Available Monday to Friday, responding within a few hours during working hours (PKT, UTC+5). On larger projects I provide regular updates without you having to ask.
Payments:
• Under $300: full payment upfront
• $300–800: 50% upfront, 50% on delivery
• Retainers: invoiced monthly at the start of each cycle
All payments processed through Guru SafePay, secure for both sides.
File Delivery: Final files delivered in agreed formats, print-ready PDF, AI/EPS source files, and web exports where needed. Source files retained for 60 days post-completion.
What I Need From You: Clear briefs, timely feedback, and honest communication. The best results come from clients who are engaged in the process, not just waiting for a final file to appear.