Driving Revenue with Expert SEO, Google Ads & Meta Ads Strategies.
Hello, I'm Sourav Kar, a dedicated Digital Marketing Consultant and the founder of SouravLabs. With 3 years of experience in the dynamic world of online marketing, my passion lies in empowering businesses, from nimble startups to established enterprises, to achieve their ambitious growth targets.
My journey into digital marketing began after completing my Professional Certificate in Digital Marketing from iemlabs, where I gained a robust theoretical and practical foundation in performance and search engine strategies. This led me to establish SouravLabs, my venture to provide expert, results-driven digital solutions.
What I bring to your business:
Strategic SEO (Search Engine Optimization): I specialize in enhancing organic search visibility. This includes comprehensive technical audits, meticulous keyword research, on-page content optimization, and strategic off-page link building. My goal is to ensure your business ranks higher on Google, attracting consistent, high-quality organic traffic. I've helped clients achieve an average of [e.g., 40-50%] increase in organic traffic by implementing white-hat SEO techniques.
Profitable Google Ads Management: I design, implement, and optimize highly effective Google Ads campaigns (Search, Display, Performance Max, and YouTube). My focus is on maximizing your Return on Ad Spend (ROAS) and minimizing Cost Per Acquisition (CPA) by employing advanced bidding strategies, granular targeting, and continuous performance monitoring. I've successfully managed budgets up to [e.g., $X,XXX/month], delivering strong ROI.
High-Converting Meta Ads (Facebook & Instagram): I develop full-funnel Meta advertising strategies, from brand awareness to direct conversions. This involves creating compelling ad creatives and copy, executing precise audience segmentation (custom and lookalike audiences), and running rigorous A/B tests to ensure every dollar spent drives optimal results. My campaigns typically see significant improvements in lead quality and conversion rates.
My Approach: I believe in a transparent, data-driven, and collaborative approach. I don't just run campaigns; I become an extension of your marketing team, providing regular, easy-to-understand reports and strategic insights. My core values are honesty, efficiency, and a relentless pursuit of measurable results.
Beyond marketing, I enjoy [mention a hobby, e.g., exploring new tech gadgets, reading about business trends, or photography]. This helps me stay fresh and bring diverse perspectives to my problem-solving.
I am eager to apply my expertise to help your business thrive online. Let's connect and discuss how SouravLabs can craft a winning digital strategy tailored to your unique goals.
Work Terms
Hours of Operation: I am generally available for communication and project work from [e.g., Monday to Friday, 10:00 AM - 7:00 PM IST]. I aim to be responsive and communicative, with replies typically within 24 hours during working days.
Payment Terms: For fixed-price projects, initial funding via Guru's system is required to commence work, with the remainder due upon mutually agreed-upon milestones or project completion. For hourly rate projects, I submit weekly timesheets. All payments are processed securely through Guru's SafePay system.
Please note: Advertising budgets for Google Ads/Meta Ads are separate from my service fees.
Communication Style: I prefer clear, concise, and regular communication. My primary channels are Guru's messaging system and other professional communication tools. For more in-depth discussions, I am available for scheduled video calls via Google Meet or Zoom. I provide detailed progress reports and performance updates [e.g., weekly/bi-weekly] to ensure transparency and alignment. My goal is a smooth, transparent, and result-oriented collaboration.