Results-driven digital marketing leader with 8+ years of experience optimizing ROI through data-powered strategies in high-value sectors. Specialize in architecting integrated campaigns across performance marketing, app ecosystems (Appsflyer), and marketing automation (Zapier, GTM) that consistently boost sales and market presence.
Proven Impact:
✓ Scaled Automotive Digital Ecosystems: Engineered full lead-to-sales automation with dynamic dashboards for Hyundai/Chery (+30% lead quality), revamped UX/UI for mobile apps (maintenance booking/payment features), and spearheaded Egypt's first digital launches for Haval/Changan via 360° campaigns.
✓ Hospitality Growth Catalyst: Currently leading all digital operations for Pickalbatros Hotels & Resorts - from SEO/SEA to metasearch - driving direct bookings through integrated media planning, CRO, and cross-departmental strategy.
✓ Tool Mastery: Leverage Looker Studio, Firebase, and Infobip to transform analytics into actionable insights, optimizing user journeys across web, app, and chatbot touchpoints.
Core Expertise:
Performance Marketing (Meta/Google/LinkedIn/Snap) • App Marketing & Analytics • Marketing Automation • Media Planning/Buying • Cross-Functional Leadership • UI/UX Optimization
McKinsey Forward Program Alumnus | Google Ads Certified (Search/Display/Apps/YouTube) | Programmatic Ads Specialist
Passionate about building digital infrastructures that convert traffic into sustainable revenue. Open to discussing innovative marketing tech, hospitality transformation, or automotive digitalization.
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