Motivating the buying decision, corporate or consumer
Currently writing in the Ketogenic Diet and Hydration spaces. Writing web copy and an Ebook for a SaaS provider in the continuous management improvement space, and writing in B2B. Conducting marketing research projects for an international client in consumer products. Certified in Content Marketing and OKR Goals Management certification.
My resume includes over fifteen years as a senior sales executive for two different billion-dollar CPG companies. I was one of the four original executives who, along with a private equity firm, took a $120 million Pillsbury spin-off to over $1.2 billion before going public. After my years in corporate I consulted for several years, owned sports nutrition franchises, served as a franchise regional developer and managed the third-party vendor system for over 150 stores.
I then co-founded a line of men’s anti-aging supplements which we placed in distribution in GNC, The Vitamin Shoppe, and Kroger. We sold the supplement line to a publicly traded company and I then joined a regional chain of nutrition stores as Category Manager and Director of Business Development.
My most recent stint as Category Manager has afforded me the opportunity to review hundreds of sales presentations from the likes of Garden of Life, Quest, Glanbia, Dymatize, Cellucor, Dreambrands, Sequel Vega, Novex Biotech and so many more.
I am very familiar with DSHEA, cGMP, and FDA regulations regarding structure/ function claims. I know good copy and I know what motivates the buying decision from both a corporate and consumer perspective.
Last, diet/nutrition and exercise are passions of mine, however, my one true passion is writing.
Hours of operation, 24 / 7, with a slight preference for 7:00 - 5:00 weekdays, Mountain Standard. Best methods of communication are phone conference or email.