Amazon PPC Specialist | Certified Expert in ACOS Reduction & ROI Growt
I am an Amazon PPC specialist helping e-commerce brands eliminate wasted ad spend and scale profitably. As a certified Amazon Ads expert and Co-Founder of PPC Media LLC, I manage campaigns for sellers spending $5,000–$100,000+/month across supplements, home & kitchen, and beauty categories.
My methodology is simple: audit first, optimize relentlessly, and report transparently. I do not adjust bids based on guesswork. Every decision is driven by search term data, placement performance, and conversion metrics to identify exactly where budget is being wasted and where profit can be scaled.
WHAT I DO
1. Account Audits & Strategy
Before any optimization, I conduct a deep audit covering:
* 60–90 days of search term data to isolate converting vs. wasteful queries
* Campaign structure to fix cannibalization and budget misallocation
* Placement performance (Top of Search vs. Product Pages vs. ROS)
* Creative assets (main image, title, bullets) and their impact on CTR & CVR
Deliverable: A prioritized audit report with a 30–60 day execution roadmap.
2. Campaign Execution & Optimization
Post-audit, I implement high-impact changes:
Launch Search Term Validation (STV) campaigns using proven converters
* Add 100–500+ negative keywords in the first 30 days to eliminate waste
* Optimize bids based on conversion efficiency and placement ROI
* Provide actionable creative testing recommendations to improve CTR and CVR
Deliverable: Weekly dashboards showing spend, PPC sales, ACOS, and keyword actions.
3. Ongoing Performance Management
Amazon PPC requires continuous discipline:
* Daily monitoring of spend pacing, stock risk, and performance anomalies
* Weekly search term harvesting, negation, and bid refinement
* Monthly reviews of ACOS, TACOS, profit contribution, and scaling strategy
BACKGROUND & RESULTS
I hold Amazon Ads certifications in:
* Sponsored Products (Advanced)
* Sponsored Brands
* Sponsored Display
I have managed accounts spending $5k–$100k+/month, typically achieving:
15–35% ACOS reduction
20–60% PPC revenue growth
$500–$5,000+/month in wasted spend reallocated to profit
WHO I WORK WITH
Best fit:
* Brands spending $5,000+/month on Amazon Ads
* 3–50 ASINs needing strategic oversight, not basic bid management
* Sellers who value profit impact over vanity metrics
Not a fit:
* “Set and forget” expectations
* 7–14 day result timelines
* Resistance to testing keywords, placements, or creatives
WHAT YOU GET
* Certified Amazon PPC management
* Weekly performance reporting
* Full transparency on every action
* Continuous optimization and direct communication
If you are ready to turn Amazon PPC into a controlled, scalable profit engine, inbox me for a free 15-minute diagnostic.
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