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Skills

  • Audience Psychology
  • Editing
  • Writing
  • Blog Writing
  • Content Writing
  • Copywriting
  • Email Copywriting
  • Proofreading
  • Sales Funnels
  • Concept Design
  • Content Management
  • Content Research
  • Content Strategy
  • Evaluation Design
  • Keyword Research

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Services

  • Content Writing

    $10/hr Starting at $50 Ongoing

    Dedicated Resource

    I will communicate your brand identity and value through professional content writing to drive sales, build publicity, and achieve your organizational goals.  I write SEO blog posts, website content,...

    Audience PsychologyBlog Article WritingBlog WritingChatbot CopywritingContent Editing

  • Monitoring and Evaluation

    $25/hr Starting at $100 Ongoing

    Dedicated Resource

    I will evaluate your public health projects and health programs using the OECD DAC evaluation criteria to assess their relevance, coherence, impact, effectiveness, efficiency, and sustainability.  Using...

    Concept DesignCritical AnalysisData CollectionEvaluation DesignImpact Assessment

About

I help experts build credibilty with professional writing and evaluation

Hi. I’m Whitney, a Content Writer and M&E Expert based in Lagos, Nigeria. I help businesses, NGOs, and nonprofits communicate their value clearly and build credibilty with data-driven storytelling. My core services include:

Content Writing: SEO blog writing, email copy, website copy, and communication materials that build brand trust and drive engagement.

Programme Evaluation: Monitoring and Evaluation frameworks, impact assessments, research design and reports that show accountability and results.

With 2+ years experience supporting diverse clients, I combine strong writing, research, and analytical thinking to deliver work that’s accurate, engaging, and on time. I turn complex ideas into clear content, and project data into clear insights. I’m a fast learner, detail-oriented, and committed to diligence on every project.
Outside work I enjoy reading, music, and brain workouts that keep my thinking sharp.

If you need a content writer who understands messaging and an M&E expert who can measure what matters, I’d love to discuss your project.

Work Terms

Hours & availability: Monday – Friday, with flexible hours.

Response time: 1 to 5 hours response time.

Turnaround time: 2 to 4 business days per milestone.

Payment Platform: Guru SafePay & AutoPay

Preferred billing method: Fixed-Price Milestones /Hourly Rates.

Preferred Communication Channel: Guru WorkRoom