Digital Marketing Director | E-commerce & DTC Growth | Brand Storytelling + Performance Marketing | Lifecycle Marketing
I’m a digital marketing leader with 10+ years of experience driving eCommerce and DTC growth across multi-brand portfolios. Most recently, I directed strategy for seven brands at True Brands, overseeing a $6.2M revenue business with a $1.5M annual marketing budget. There, I delivered 20% year-over-year revenue growth, increased Marketing Efficiency Ratio by 85% (1.84 → 3.4), and achieved a 2.4x portfolio ROAS while scaling lifecycle programs that drove 30–35% of total revenue.
My superpower is combining creative storytelling with performance marketing precision. I’ve led brand refreshes, lifecycle programs, and influencer campaigns, while also building AI-powered workflows that cut reporting time by 50% and sped up decision-making by 25%.
Along the way, I’ve:
Lifted branded search by 22% through aspirational storytelling.
Scaled Meta Ads to $1.07M attributed revenue at a 3.3% conversion rate.
Boosted conversion rates at Wunderground Coffee from 1.2% → 3.4%.
Directed high-performing teams (4 direct reports + agencies) across creative, product, and sales.
I love solving problems at the intersection of data, design, and customer experience — whether that’s turning brand storytelling into revenue, aligning cross-functional teams, or deploying AI to make marketing smarter, not harder. And while I lead at the strategic level, I also love getting my hands dirty in the platforms — whether it’s building campaigns in Google Ads, refining Klaviyo flows, or optimizing Shopify storefronts. That balance of strategy + execution keeps me sharp and ensures my teams know I truly understand the work we’re driving together.
Work Terms
Flexible hours but based on PST.
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