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How App Store Optimization (ASO) Professionals Can Help You

App store optimization is a method of enhancing or improving the visibility of mobile apps as featured in any app store including iTunes for iOS, Google Play for Android and Windows Store for Windows phone. The purpose of improving the visibility of a particular app lies in how high or low the given app ranks in the app store's search results. Some apps that utilize optimization processes are featured at a higher ranking and may be included in the top chart rankings, whereas some apps that do not utilize optimization processes may rank lower and therefore are less often viewed by app users. When an app is positioned higher on a search engine results page, an increase in traffic is usually the result.

ASO marketers or mobile marketers utilize optimization processes in order to boost the quantity of views and drive increased traffic to your app. Hiring a freelance ASO marketer or mobile marketer to run metrics and analytics on optimization processes can help improve the content of your app to its peak visibility so that search engines return more results connected to your app. Their primary concern is making your app easily discoverable to users on the app stores, since app store searches are the most frequently used for finding new applications. The mobile market also works on placing your app in a higher ranking order than your competitors, giving you a leading edge over the competition. He or she will utilize other elements such as graphic design and keyword ranking to boost traffic for your app. On Guru, you can hire expert ASO freelancers with a variety of industry experience in the location you need at the right price for you.

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Apr. 2018

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