Digital Editors

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Digital editors create, edit, layout and publish Web content. They assign stories, coordinate writer efforts, format content for Web publishing and publish articles to various Internet platforms. They might also have the final say on articles submitted by staff or freelance writers, deciding what will become the final published version. Digital editors might work in an office environment or can even do online work from home. Dealing with deadline pressures can be stressful and lead to long work hours. A robust web presence is crucial for any entertainment brand, which includes the production and publication of original written content as well as video, podcasts, and interactive media. It is the editor’s role to maintain quality and consistency across media and web platforms, with special attention given to brand’s visibility. Many online freelance job sites offering digital editors for hire who can work in conjunction with a larger marketing department, within the digital media or content marketing division.

What Does a Digital Editor Do?

A digital editor is responsible for taking consumer-targeted web content from concept to publication. This is done by overseeing a diverse team of staff and freelance contributors and coordinating with internal marketing departments. Whether the editors are assigned to web properties that support the marketing campaign for a summer blockbuster film, record release, video game, or major touring production, they develop strategies for generating meaningful content that garners a high volume of visits and encourages awareness and excitement around the product. A digital video editor and a digital photo editor you would normally use digital technology and computer software to edit videos and pictures respectively. Ensure that your freelancer can:

  • Create, produce and manage high-quality content.

  • Build a healthy relationship with clients.

  • Oversee layout of images, graphics, videos, and other artwork.

  • Proofread and edit material.

  • Work in a team of professionals such as web designers, marketing executives, and photographers to improve content strategy.

  • Use social media for better presence.

  • Adhere to copyright and privacy standards and company policies.

  • Track and analyze website’s traffic.

  • Produce and present reports.

  • Keep abreast with new trends in web technology.

Qualifications of Digital Editors

It is ideal that your freelancer has:

  • Masters in journalism, communications or similar relevant field

  • Previous working experience as a Digital Editor

  • Excellent proofreading, editing and copywriting skills 

  • Thorough knowledge of software such as InDesign, Photoshop, etc

  • Thorough knowledge of best SEO practices and tools

  • Knowledge of content management systems

  • Good organizational and time-management skills

  • Great interpersonal, presentation and communication skills

Benefits of Freelance Digital Editors

  • Digital editors are of major use to large entertainment companies such as film studios or record labels.

  • They ensure that your content meets a certain standard of quality, is relevant and useful for the audience.

If you wish to have digital editors for hire, you can visit some of the best online freelance sites, like Guru.

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