AdRoll Retargeting Specialist 

Account Setup
Campaign launch/setup
Audience Research
Competitor analysis
Reporting
Campaign Monitoring
Campaign Troubleshooting
Campaign Optimization

Banners creation
Static
Native
Social banners

1. Consideration: What do we know about this user, this ad space, etc.?

   • We predict viewability.

   • We predict user intent.

   • We predict the best price we can bid and win.

   • We predict whether the user will engage with the ad.

2. Evaluation: How do all of these signals come together?

   • We decide whether you’ll bid and if you do, how much you’ll bid for ad space.

3. Service: How do we make sure the user gets the chance to see your ad?

   • When we win the bid, we make sure the best ad gets served to the right user.

Audience Strategy: Using the Funnel Model, we allocate the budgets and target the audience.

Marketing Strategy : https://docs.google.com/document/d/1CCDTqhTKxWzt5_A7DrrMI_1SllCHLy43avVAftmirGw/edit#