An Amazon Expert is a professional who specializes in optimizing and managing Amazon seller accounts, helping businesses increase sales, improve product rankings, and maximize profitability on the Amazon marketplace. They use data-driven strategies to enhance product visibility, improve conversion rates, and navigate Amazon’s policies effectively.
Roles and Responsibilities of an Amazon Expert:
Amazon Account Management:
- Setting up and managing seller accounts (Amazon FBA & FBM).
- Handling account health and compliance with Amazon policies.
Product Listing Optimization:
- Writing SEO-friendly product titles, descriptions, and bullet points.
- Conducting keyword research for better search rankings.
- Optimizing product images and A+ content for better conversions.
Amazon SEO & Advertising (PPC):
- Running and optimizing Amazon Sponsored Ads (PPC campaigns).
- Implementing keyword strategies to improve organic rankings.
Competitor & Market Research:
- Analyzing competitors’ pricing, sales strategies, and product performance.
- Identifying profitable niches and market trends.
Inventory & Order Management:
- Monitoring stock levels and forecasting demand.
- Managing Amazon FBA shipments and logistics.
Customer Service & Review Management:
- Handling customer inquiries and resolving issues.
- Implementing strategies for getting positive reviews and handling negative feedback.
Sales & Profit Analysis:
- Tracking sales performance and profit margins.
- Using Amazon Seller Central reports and analytics tools to optimize sales strategies.