Most ad accounts I audit are leaking 20-40% of spend into broken tracking, mistargeted audiences, or landing pages that don't match the ad promise. I run a structured five-layer diagnostic across account structure, targeting, conversion tracking, budget allocation, and landing page alignment then hand you a report ranked by where the money is actually being lost.
What's covered:
- Account structure: campaign/ad group logic, bidding strategy, budget pacing
- Conversion tracking: is GA4/GTM/Pixel actually firing correctly (this is where most accounts fail)
- Spend efficiency: wasted search terms, placements, audience overlap
- Landing page alignment: does the post-click experience match the ad's promise
- Full-funnel view (Premium): ad landing page conversion, as one connected system, not three separate reviews
This isn't a generic "here's what Google Ads best practices say" audit it's evidence-based, screenshot-backed, and ranked by dollar impact, built from the same framework I use for client-facing performance marketing consulting.
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