I help brands, startups and businesses turn unclear marketing challenges into sharp brand, communication,
media and growth systems - from strategy to market-ready action
I bring 20+ years of experience across leading agency environments, including Starcom, Zenith and creative agencies. I have worked with major brands at different strategic and execution levels, including Samsung, Mondelez, Toyota, Nestlé, P&G, Novartis, Visa, Daimler / Mercedes-Benz, Lexus, Essity and more.
I bring the same strategic discipline to every brand - global, regional or emerging
Brand & marketing strategy
Brand positioning, value proposition, audience architecture, market analysis, communication logic, campaign strategy and market-ready growth direction. I help define what the brand should stand for, who it should speak to, what makes it relevant and how business goals can turn into clear strategic choices
Creative, media and digital strategy to execution
Creative route development from idea to executional assets, communication platforms, KSPs, content routes, channel roles, media logic, paid / owned / partner ecosystems, retail media, performance improvement and optimization planning
Strategy-to-execution delivery
I do not stop at the strategy deck.
I help turn strategic thinking into workable outputs - campaign structures, creative routes, production logic,
media placement, implementation control, performance analysis and optimization recommendations
Strategy decks & pitch narratives
Executive-grade strategy decks, pitch stories, client presentations and decision-making materials
that turn complex marketing logic into clear, persuasive and usable action
I work best when the task is complex, the market is not obvious, the data is imperfect
and the output needs to be clear enough for real business decisions