Marketing strategy that connects brand, media, creative and execution into growth-ready business action
I am a senior marketing communications strategist with 20+ years of experience across agency, media, creative and BI environments
Most of my career has been spent turning complex business and brand challenges into clear strategic direction, then helping that direction move into real campaigns, content, media logic, digital ecosystems and measurable outcomes
I have worked with major brands at different strategic and execution levels, including Samsung, Mondelez, Toyota, Nestlé, P&G, Novartis, Visa, Daimler / Mercedes-Benz, Lexus, Essity and more. My background includes Starcom, Zenith and creative agency-side experience across 3 countries and 15+ markets
What makes my work different is the mix of strategic width and practical delivery. I can think across brand, media, creative, digital, commerce and execution, but I stay focused on one simple outcome: marketing that moves business
I am comfortable with unclear briefs, imperfect data, new categories and unfamiliar markets. I usually work best where the task needs structure, sharp thinking, strong presentation logic and a solution that can actually be used by decision-makers or execution teams
New to Guru - not new to solving complex marketing challenges
Work Terms
I usually work remotely with clear milestones, structured communication and practical outputs
Preferred workflow:
1. Short briefing call or written brief
2. Scope alignment - objective, deliverables, timing, inputs and success criteria
3. Research / audit / strategic diagnosis
4. First strategic direction or draft output
5. Feedback round
6. Final delivery with clear recommendations and next steps
Typical deliverables:
- Brand strategy / positioning
- Communication strategy
- Creative platform / KSP / messaging logic
- Media, digital, retail media or e-commerce strategy
- Campaign architecture and execution plan
- Pitch deck / executive presentation
- Performance improvement and optimization recommendations
For larger projects, I prefer milestone-based work with payment by approved milestones and final delivery
Communication:
- Email / platform messages for formal alignment
- Video calls for briefing, review and key decisions
- Clear written summaries after important discussions
I value direct feedback, clear deadlines and business-focused collaboration. My goal is to deliver work that is not only strategically sharp, but usable for real decisions and execution
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