When starting or planning for a business, it is necessary to determine whether the business is viable, or even just feasible for that matter. Knowing the feasibility and viability of an endeavor will help evaluate its sustainability and the success of the project. Lucia, a long time consultant, will help you uncover the strengths and weaknesses of your proposed venture to convince your investors. The study will take into consideration the following factors Ø Geographical analysis Ø Demographics analysis Ø Risks analysis Ø Available resources and the subsequent success of the venture Ø Product or service analysis Ø Business and product historical background Ø Operational details Ø Financial data and accounting statements Ø Legal and tax requirements Ø Management and marketing research Ø Market research and industry analysis Ø Competitors research Ø Findings (conclusion) The study shall evaluate the strategies on how to make the business grow and last based on the anticipated profits and will serve as an indicator for the business success.