I have been managing PPC campaigns on Google, Yahoo, Bing, and several other tier 2 platforms. I am responsible for tasks such as keyword research, ad grouping, writing ad copy, making recommendations on landing pages, and PPC Campaign Setup, Maintenance & Monitoring. I have been working for a long time on analyzing and reporting on all PPC accounts on a daily basis with high end level professional Spreadsheet formats to accurately measure what’s going on in their campaigns and to identify areas of improvement. # Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients. # Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. # Manage large keyword lists. # Provide creative copy suggestions. # Manage Display network placement lists on AdWords and through other contextual advertising platforms. # Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. # Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. # Generate daily, weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. # Keep pace with search engine and PPC industry trends and developments. # Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. # Monitor and evaluate search results and search performance across the major search channels. # Communication to team and management on project development, timelines, and results. # Work closely with the other team member