Hi, I’m Dan, a Custom & CMS E-Commerce Designer and Developer. I build clean, high-performing websites that are designed to be easy to use, easy to manage, and built to convert.
I work primarily with Shopify, WordPress, WooCommerce, Webflow, and modern JavaScript frameworks like React. While these platforms can make building a website look simple, doing it well takes experience. The difference is usually not in the tools, but in the decisions made around structure, user flow, and how real people actually interact with a site.
A big part of my work focuses on understanding user behavior. I think carefully about how visitors move through a site, where they hesitate, and what helps them feel confident taking the next step. Whether the goal is a purchase, a booking, or a lead, I design experiences that guide users naturally without feeling forced or overdesigned.
On the technical side, I’m comfortable working across both CMS platforms and custom code. That includes theme customization, performance optimization, responsive layouts, and integrating payments, bookings, and third-party tools when needed. I also collaborate comfortably with designers, marketers, and business owners to make sure the final result matches both the brand and the business goals.
What clients usually appreciate most about working with me is clear communication, thoughtful execution, and reliable delivery. I keep things organized, explain tradeoffs honestly, and build sites that clients can confidently manage after handoff.
If you’re looking for someone who combines clean design, solid engineering, and a practical understanding of how users behave online, I’d be happy to talk about your project.