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Consumer insight new product development

John is a seasoned consumer insights professional with global experience on both the supplier and client side. Category experience with CPG, grocery, shopper insights, consumer and b-to-b financial services, spirits, travel and tourism, and more. Skilled at consumer insight development and new product concept development / evaluation, survey development, online and offline, qualitative research and moderation online and offline and guide development, ethnography, videography, data analysis and report writing. Most recently helped launch new products for Bacardi including Oakheart and Dewar's Highlander Honey.

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$55/hr Ongoing

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John is a seasoned consumer insights professional with global experience on both the supplier and client side. Category experience with CPG, grocery, shopper insights, consumer and b-to-b financial services, spirits, travel and tourism, and more. Skilled at consumer insight development and new product concept development / evaluation, survey development, online and offline, qualitative research and moderation online and offline and guide development, ethnography, videography, data analysis and report writing. Most recently helped launch new products for Bacardi including Oakheart and Dewar's Highlander Honey.

Skills & Expertise

AnalysisConcept DevelopmentConsumer Insight GenerationConsumer Packaged Goods Marketing (cpg)Creative Problem SolvingData AnalysisFinancial ServicesFood & BeverageIdeationInnovationMarket ResearchProduct DevelopmentQualitative ResearchReport WritingResearchTourismVideographyWriting

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