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Skills

  • Analysis
  • Concept Development
  • Consumer Insight Generation
  • Consumer Packaged Goods Marketing (cpg)
  • Creative Problem Solving
  • Data Analysis
  • Financial Services
  • Food & Beverage
  • Ideation
  • Innovation
  • Market Research
  • Product Development
  • Qualitative Research
  • Report Writing
  • Research

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Services

  • Consumer insight new product development

    $55/hr Starting at $500 Ongoing

    Dedicated Resource

    John is a seasoned consumer insights professional with global experience on both the supplier and client side. Category experience with CPG, grocery, shopper insights, consumer and b-to-b financial services,...

    AnalysisConcept DevelopmentConsumer Insight GenerationConsumer Packaged Goods Marketing (cpg)Creative Problem Solving

About

Inspiring insights - the wellspring of innovation

As the founder of Wellspring Insights & Innovation, John grew the company to be a powerful, full-service insights and innovation firm. John specializes in both quantitative and qualitative research, bringing 20 years of research and strategic development experience for both domestic and international clients. "I really enjoy helping my clients solve complex marketing challenges. Each project presents a new challenge, and today we have so many exciting ways to gather deep consumer insights. Sometimes it’s like writing a song - at some point you have to stop designing the project and simply get out and do it." - John Holcombe

Special Expertise:
- Quantitative research
- Domestic and international moderator (RIVA trained)
- Ideation and creative problem solving facilitation
Past Experience:
- Director of Account Planning & Research, BBDO Miami
- Director of Quantitative Research Latin America, Market Facts, Inc. (now Synovate)
Training:
- RIVA Moderator training
- Ongoing Advanced Facilitation training – Creative Problem Solving Institute (CPSI)