Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement, while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement. CPI works best in advertising campaigns where a high click-through rate is likely. An accurate projection of clicks could save you considerably over CPC. It is also a great avenue for raising awareness of your product, service, or brand. It actually creates a way of building brand recognition at a relatively low cost. • You can realistically expect a high click-through rate on your ad. • You are executing a launch for a new product or service. • You are trying to build recognition for your brand without spending your entire budget on that one area of your marketing strategy.About more info: visit our website https://www.seoworkdesk.com