Digital marketing is the process of promoting products, services or brands using digital channels such as search engines, social media, email, websites and mobile apps. As a digital marketer, the services you offer may include:
Search engine optimization (SEO): This involves optimizing websites to rank higher in search engine results pages (SERPs) to increase website traffic and visibility.
Pay-per-click (PPC) advertising: This involves creating and managing online advertising campaigns, where you pay for each click on your ad. Platforms like Google Ads and Facebook Ads are popular for PPC advertising.
Social media marketing: This involves creating and managing social media profiles and pages, creating engaging content, and promoting products and services on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Email marketing: This involves creating and sending marketing emails to subscribers to promote products and services, build brand awareness, and drive traffic to websites.
Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Conversion rate optimization (CRO): This involves optimizing websites and landing pages to improve their conversion rates and increase the percentage of visitors who take a desired action, such as filling out a form or making a purchase.
Analytics and reporting: This involves tracking and analyzing data from digital marketing campaigns to measure performance, identify trends and opportunities, and make data-driven decisions.
As a digital marketer, you can offer a combination of these services to help businesses reach their target audiences, increase their online visibility, and ultimately drive more traffic, leads, and sales.