SEO | SMO Expert My expertise includes: Digital Marketing: • Marketing Research and Trends SEO/SMO: • Optimization of On-Page structure and SEO/SMO standards. • Image, Hyperlink and header tag optimization • Content writing for each key phrase to create a keyword rich article at the correct percentages • Robots.txt optimization • Provide HTML source code optimization advice for the client to act upon • XML sitemap creation for Google/Bing/Yahoo/AOL • Canonicalization / 301 redirect URLs if needed • Creation and linking to social profiles • Google webmaster tool configuration BUILD ONLINE AUTHORITY • Article submission and bookmarking • Social bookmarking including utilising profiles on G+, FB, Twitter Pinterest, etc. • social media content linking back to the primary site through Facebook, Twitter, Pinterest etc • Create new, original high-quality content to support the keyword strategy • Fully optimized articles with the right keyword density and sufficient word count to be recognized as quality • Focused blog articles containing anchor text and body copy links that tie back to the primary site.