Digital Marketing Skills

Digital Marketing Strategy

1. End-to-end digital marketing strategy & planning

2. Brand positioning & audience targeting

3. Funnel creation (Awareness → Conversion → Retention)

4. Marketing analytics & ROI 

5. Budget planning & campaign optimization

Performance Marketing (Paid Ads)

1. Google Ads (Search, Display, Shopping, YouTube)

2. Meta Ads (Facebook & Instagram)

3. LinkedIn Ads & Twitter (X) Ads

4. Campaign setup, A/B testing & scaling

5. Conversion & remarketing

6. Lead generation & eCommerce ads

Search Engine Optimization (SEO)

1. Keyword research & competitor analysis

2. On-page SEO & technical SEO

3. Off-page SEO & link-building strategies

4. Site audits & SEO fixes

5. Local SEO (Google Business Profile)

6. Content optimization for search intent

Social Media Marketing (SMM)

1. Social media strategy & content planning

2. Facebook, Instagram, LinkedIn, Twitter (X)

3. Organic growth & engagement strategies

4. Community management

5. Influencer collaboration planning

6. Social media analytics & reporting

Content Marketing

1. Content marketing strategy

2. Blog & landing page optimization

3. Marketing campaigns

4. Marketing automation & drip campaigns

5. Lead nurturing & CRM integration

6. Tools: Mailchimp, HubSpot, Zoho, Send in blue

Conversion Rate Optimization (CRO)

1. Landing page optimization

2. Funnel & user journey analysis

3. A/B testing (headlines, CTAs, creatives)

4. Heatmaps & session recordings

5. Improving lead quality & conversion rates

Analytics 

1. Google Analytics (GA4)

2. Google Tag Manager

3. Conversion & event management

4. Data-driven decision making

5. Campaign performance dashboards

6. Attribution & reporting

Tools & Platforms

1. Google Search Console

2. SEMrush / Ahrefs

3. Meta Business Manager

4. Canva, Adobe tools (basic)

5. CRM tools (HubSpot, Zoho, Vbout. LeadSqured)

E-commerce & Lead Gen

1. eCommerce marketing (Shopify, WooCommerce)

2. Product feed management

3. Checkout & cart optimization

4. B2B & B2C lead generation

5. Retargeting & upsell campaigns

Professional Strengths

1. Client requirement understanding

2. Campaign optimization & scaling

3. Clear reporting & insights

4. Team collaboration & vendor coordination

5. Ethical, policy-compliant advertising

6. Consistent performance improvement