Glad to offer a variety of Digital Marketing services including: Social Media Marketing: ● Build paid social media plans including audience targeting and segmentation, messaging and budgeting. ● Hands-on bidding optimization to grow the business and hit ROI targets. ● Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding. ● Analyze paid social campaign performance against company KPI’s, provide intelligent interpretation and appropriate action plans based on conclusions. ● Update the best practices and strategies in paid social media and develop strong working relationships with social vendors to improve the business performance. Search Engine Optimization: ● Manage SEO campaigns through keyword research, targeted content development, and both on-page optimizations. ● Perform technical site analysis and content compliance audits. ● Lead technical SEO recommendations to ensure delivery. ● Use SEO tools to monitor, analyze, and optimize website activity. Search Engine Marketing: ● Develop Paid Search strategy, bid management, keyword generation/research. ● Use marketing insights, analytics and A/B testing to improve search marketing experience through messaging, landing pages and user experience. ● Manage conversion tags and pixels including overall tracking strategy, implementation, and reporting. ● Accountability for pacing and managing account budgets. Content Writing: • Work with customers to define their content needs. • Create quality content for websites and other types of media like SEO blog posts, social posts, email copy… etc. • Meet deadlines and follow content requirements in terms of style and specifications. • Conducting research on any given topic.