I have expertise in the following areas: ⦁ Reviewing and analyzing client sites for areas that can be improved and optimized. ⦁ Performing ongoing keyword research including discovery to drive the most valuable traffic. ⦁ Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines. ⦁ Track, report, and analyze website analytics. ⦁ Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. ⦁ Develop and implement link building strategy. ⦁ managing PPC campaigns across Google, Yahoo and Bing. ⦁ In-depth experience with website analytics tools.