Hi - I'm Irma, a Communications Director with skills in PR, social media, influencer marketing and creative communications.
I spent 5+ years at Red Havas, Havas - one of the world's largest global communications groups - and I recently branched out into the freelance space to provide brands with big-agency services, for a fraction of the cost.
In my 7 years as a communications professional, I have worked with many corporate and consumer-facing brands including Revlon Professional, American Crew, House of Rohl, Qatar Airways, Toyota, William Grants & Sons, The Chia Co., Ancestry.com, LiveRamp and more.
Check out my website for work examples and testimonials: granitcommunications.com
What I can do for you:
PUBLIC RELATIONS
- Public relations strategy (corporate & consumer)
- Story ideation (corporate & consumer)
- Media material development (media list, key messages, press release & media pitch writing)
- Media relations (pitch to land articles, radio and/or TV segments)
- Reporting, performance analysis and action plan
SOCIAL MEDIA
- Social media strategy
- Content creation (copywriting, image sourcing, basic design in Canva)
- Post scheduling
- Reporting, performance analysis and action plan
INFLUENCER MARKETING
- Influencer marketing strategy
- Source & develop a curated list of influencers
- Influencer outreach (talent agencies or directly)
- Contract development
- Content creative brief development
- Talent liaison, review of content
- Organic re-purposing of content to brand's channels
Other skills:
- Brand collaborations (i.e. cross-content promotions)
- Celebrity management
- Project management
- Event management
- Team leadership
- Writing (social, media materials, website, blog posts, EDM)
- Integrated multi-media campaigns (oversight)