• Manage Email calendar and timely execution in global level covering APAC, EU, LATAM, regions • Executing marketing campaigs using various Marketing Software • Experience in working on different types of email campaigs like promotional emails, seasonal emails, Newsletter emails, Events emails • Optimize email campaign performance through testing, lifecycle management, personalization and dynamic content management • Define campaign-level KPI objectives to ensure campaigns are compelling, delivered on-time, and continually improved • Manage subscriber database, including creating and updating lists, working with database partners, and segmenting data for targeted e-mail campaigns • Performing A/B testing on different verticals as per the requirement • Ensuring all practice are aligned with CAN-SPAM act, CASL laws and GDPR!!!