It’s easy to fall into the mindset of, “Social Media is the coolest, most effective way to interact with my customers.” But is it true? The answer is a resounding No. Email marketing campaigns remain a primary strategy of savvy experienced digital marketers worldwide. The numbers simply don’t lie. Seventy-two percent of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents.