Explainers are a short, fun way to describe your product or service to consumers, they replace pages of text and images into a short, focused and concise script. Their main purpose is to condense complex messages and products into something simpler and provide a delightful experience to users about your product and service. While explainers are great as a sales tool to sell your product and service to clients, they can have several other uses. Explainers can be used to market test your idea even before you invest in a product. Explainers can be used to induct and train staff. Explainers are used to liven up information that you want to convey. Explainers are a great branding tool, sometimes when all your business is behind a computer you need something that will add a personality and ‘humanize’ the experience