Ad Words (Google Ad Words) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. We’ll run the Ads on both the search and display network of goggle by helping you to build the strategy for target demographic and audience targeting to make sure your ads are delivered to the right people and at the right time. Further by running the Re-marketing campaigns to revisit and reengage the past visitors of the website. While it isn't an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Ad Words. Following are the Ad word skills to optimize 1.Bidding and Budget planning 2.Search Network Campaigns 3.Display Network Campaigns 4.Keyword Research 5.Optimization of Ads 6.Re-marketing for Search and Display Ads