I am a results-driven Performance Marketing Lead specializing in scaling e-commerce brands through high-efficiency paid media strategies. With a focus on profitability and sustainable growth, I help businesses transform their ad spend into tangible revenue. My approach combines data-driven decision-making with creative testing to build full-funnel strategies that convert cold traffic into loyal customers.
If you are looking to scale your revenue while maintaining a healthy ROAS, I bring the expertise to manage your budget effectively and deliver measurable impact.
Case Study Highlight: The Magician's Table UK(Nov 2023 – Present)As the Lead for Google and Facebook Ads, I spearheaded the performance marketing strategy for this UK-based e-commerce brand.
- Revenue Generated: £1,436,512 in 365 days
- Ad Spend Managed: £186,148
- Efficiency: Achieved a 7.75x Blended ROAS across Meta and Google platforms.
- Growth: Drove 149% Year-Over-Year growth in total sales.
- Outcome: Successfully scaled ad spend significantly while maintaining high efficiency and stable performance.
My Services: I offer comprehensive paid media management designed to maximize your Return on Ad Spend (ROAS):
- Google Ads Management: Search, Shopping, and Performance Max campaigns optimized for high-intent conversions.
- Facebook & Instagram Ads: Full-funnel strategy creation (Cold Acquisition, Retargeting, Retention) with rigorous creative and audience testing.
- Scaling Strategy: Strategic budget scaling that protects your bottom line and ensures profitability.
- Data-Driven Optimization: Continuous monitoring of performance trends to refine messaging, offers, and targeting.
- Funnel Consultation: Collaborating on customer journey improvements to maximize Revenue Per User (RPU).
Why Work With Me?
- Proven Track Record: I don't just manage ads; I generate revenue. My recent work demonstrates the ability to turn £186k spend into £1.4M+ return.
- Profit-First Mindset: I focus on blended ROAS and overall marketing efficiency, not just vanity metrics.
- Full-Funnel Expertise: I understand how to nurture a customer from the first click to the final purchase and beyond.