Data-Driven Ad Strategy & Media Buying: Scaling E-commerce via Google & Meta Ads
Senior Growth Architect | 10+ Yrs Exp | £2.3M+ Revenue Generated (7.7x ROAS)
Professional Summary
Are your current Facebook and Google Ads campaigns draining your budget with a low Return on Ad Spend (ROAS)? You don’t need just another "ad manager"—you need a growth architect.
With over 10 years of experience in performance marketing and e-commerce, I specialize in turning underperforming ad accounts into scalable profit engines. I provide a holistic approach to digital growth, seamlessly integrating Web Development, SEO, and Performance Marketing into a single, cohesive revenue-generating machine.
Why Clients Partner With Me:
A Decade of Mastery: 10+ years of navigating the evolving algorithms of Meta and Google to keep my clients ahead of the curve.
Proven Data-Led Results:
In the last year alone, I’ve generated over £1.4M for The Magician’s Table (7.75x ROAS) and £869k for Ding Dong Dim Sum (5.92x ROAS).
Profit-First Mindset: I don't chase vanity metrics. I focus on MER (Marketing Efficiency Ratio), net profit margins, and sustainable scalability.
Core Expertise:
Full-Funnel Media Buying: Cold acquisition, strategic retargeting, and LTV-focused retention campaigns.
Performance Marketing: Scaling budgets strategically while protecting your bottom line (e.g., maintaining 37% net profit margins).
Web Design & SEO: Building high-converting landing pages and optimizing search visibility to lower your overall Customer Acquisition Cost (CAC).
Recent Success Stories (2024-2025):
The Magician's Table UK: Scaled revenue to £1.43M with a 7.75x blended ROAS and 149% YoY sales growth.
Ding Dong Dim Sum Ltd: Delivered £324k net profit with a 17% Marketing Efficiency Ratio (MER) and consistent 5.9x ROAS.
Beyond the Spreadsheets
When I’m not analyzing data or A/B testing ad creatives, I’m usually exploring my passion for photography and travel. I find that capturing the right perspective behind a lens is very similar to finding the right "angle" for a marketing campaign—it’s all about the details.
I’m also a massive foodie. Working with food-based e-commerce brands isn't just business for me; it’s a hobby! I believe that the best results, whether in the kitchen or in a marketing funnel, come from using the highest quality ingredients and having the patience to let the strategy simmer until it's perfect.
Let’s Scale Your Brand
I am seeking long-term partnerships with brands that are ready to transition from "surviving" to "scaling." If you are prepared for a data-driven strategy that delivers measurable success, let’s start a conversation.