Our strategy starts with doing our due diligence on the market or industry that you’re in and making sure our keyword research, keyword planning, and competition research are all done properly prior to ever starting the project to make sure we are setup for success. Afterwards, once the campaign(s) are launched, we are consistently and constantly checking back in with those campaigns over time, to continually optimize them and making sure that we are always improving and dialing in keywords and conversion rates. This is done to ensure that you are getting the best possible return on your ad dollars over the course of the campaign. We also are making sure to take the time get with you and crunch the numbers of your own business so that we can make sure that at the end of the day, you’re getting your money’s worth. Because ultimately, that’s what it online advertising comes down to!